Aug 15, 2010
Mike Rodriguez

Vayner Media scores with launch of Joe Namath’s BroadwayJoe.TV website

broadwayjoe

The brainchild of Super Bowl Champion Broadway Joe Namath has hit the internet with a splash!
Before Mark Messier Guaranteed a win vs The New Jersey Devils in the 1994 Conference Finals. There was another New Yorker who made his call to fame by Guaranteeing a win in Super Bowl III vs the Mighty Baltimore Colts in sunny Miami, Florida.
The retired Jets Veteran put the C in Cool when “Broadway” Joe Namath led his New York Jets team to Victory has now taken his fame off Broadway and into Cyberspace. One of the first athletes to make it big on Madison Avenue in his hey day after one of the greatest upsets in sports history. Broadway Joe Namath is one of the few NFL Veterans who is still relevant almost 3 decades after retiring from the game he loves. Broadway Joe was one of the first Athletes to take advantage of his new found fame and converted that into legendary fame through endorsements. Here are some commercials that put Broadway Joe’s Star power to work in the 70s.

Panty hose

Farah Fawcett Noxema

Brut Joe Namath

Hamilton Beach Popcorn popper

Noxema

Hamilton Beach

Tribute to Joe Namath

Joe has also served as a March of Dimes volunteer for over 40 years. Most recently he was the March of Dimes’ WalkAmerica Honorary Chair from 1998–2007. Joe has given back in so many ways and it’s fitting that 4 decades after he became a household name Broadway Joe is back!

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